Ron jack foley biography channel

Another football season. Another end of summer. Another television commercial visit from the Morose Volvo Dad trying to explain in a car pitch why his daughter’s pending wedding makes him want to leap off the Swedish version of the Empire State Building.

We are left to wonder.

Why? Mostly I wonder why we have to wonder, and why does Volvo inflict this on us.

I often place myself in contemplative Perry Mason scenarios in which I am trying to convince an audience of a preposterous proposition that common sense would never allow to stand.

For example, Johnnie Cochran explaining to a jury why OJ was totally innocent.

In the same way, advertising pitchfolks convinced Volvo managers why the “Morose Volvo Dad” ad campaign was both profound and inspirational.

The Morose Father character—actor Ron Jack Foley in real life—is deeply reflective about his decades-long fatherly role and what it has wrought on his children.

This has something to do with his reflexive instinct to buy